Choosing a 3D rendering company can be daunting if you don’t have much experience in the domain. There are a lot of things that you need to take care of and these include the varied terms, technicalities, and the knowledge of what differentiates a great 3D render from an average one.

In this article, we’ll help you learn all of it so that you can make better decisions while selecting a particular company. We’ll also provide a few tips that can help you choose the best 3D rendering firm for your needs.

Where to find the companies offering 3D rendering services?

  • Outsourcing 3D rendering projects

    Outsourcing is gaining worldwide acceptance in almost all business spheres. The same also goes for rendering.

    Outsourcing 3D rendering services can be a viable option if you are more concerned about the price. You can look out for companies that are based in countries having low labor costs. These companies can offer you services at extremely cheaper rates.

    However, language can be a barrier and you may have to spend more time while dealing with revisions. This will be especially true if the revisions become more technical or complex.

    You may also see a difference in styles. For example, if you’ve outsourced your projects to India or China, the 3D interior and exterior design styles will differ from that of the United States and Canada.


    • Reasonable prices


    • Style differences
    • Language barriers
  • Using Craigslist for finding 3D rendering services

    You can look out for cheap 3D rendering services from Craigslist. The resource will have many 3D rendering hobbyists and new companies that can offer you services at cheaper rates.

    However, do remember that the people you find on Craigslist won’t have the same standards of practice or offer you delivery guarantees. They may not even have a portfolio to showcase. So, if you want to cut down costs and minimize the language issues of outsourcing, then using Craigslist is a better option.


    • Can work locally
    • May save money


    • No trust or reliability
    • No guarantee with quality
  • Working with local 3D design studios

    Nowadays, Google tends to favor local businesses. This is done to help with supporting the local economy. Besides, working with local 3D design firms has benefits of its own. For example, you can meet face to face and discuss your projects. This is a great way to build professional relationships.

    It also enables you to communicate with the companies in the same time zone. So, chances are that you will get exactly what you are looking for. Instead of just showcasing the reference images, you can exchange physical references. You can go onsite to take pictures of the land or surrounding areas.


    • Face to face meeting
    • More credible
    • Good value for money
    • Knowledge of local trends and styles
    • Better professional relationships


    • Less expensive than Craigslist
  • Working with the largest 3D rendering firms

    Only a few large companies are available around the world that offers 3D rendering services. These companies tend to fix the prices on a higher side. However, the quality of outcomes they provide will be also highly realistic and of high quality.

    The firms also employ a large number of 3D rendering artists for the job where each artist will have different levels of experience and skill. Besides, the work will be streamlined and the delivery of project outcomes will be faster.


    • Good credibility
    • Good value for money
    • Excellent quality renderings


    • Expensive than outsourcing, Craigslist, or local rendering studios

How to Determine your Personal Needs for the Project?

Here are a few factors depending on which you should access your personal needs for the project:

  • Cost

    Cost is the most important factor for several people. If it also matters to you and you wish to keep the 3D rendering cost down, the best way to do it is by hiring someone either from an overseas market or through Craigslist.

    Besides, choosing the cheapest option might come with certain issues. For example, the quality may not be up to the mark. In that case, there’s a possibility that you’ll be spending more money and time to get the project done twice.

  • Quality

    If you need the highest quality architectural or product renderings, you need to find a company with the most impressive portfolio. No matter whether it is a small, mid-sized, or large enterprise, make it a habit to check their portfolio of samples. This will give you a clear picture of the quality of outcomes, which you can expect from them.

    Compare the before-and-after pictures to get a better idea. However, if you need quality, you have to compromise on time. It’s because photorealistic renderings will take longer to develop.

  • Time

    If time is all that matters to you, then it is best to choose a medium or large-sized firm. These firms are often experienced and can handle large-scale projects in a short timeline. They can also employ as many 3D rendering artists as required for the job. Make sure that you clearly specify the deadline to your service provider for the final product.

How to Differentiate a Good Render from an Average/Bad one?

Photorealistic renderings can bring exceptional value to your business. They have the potential to display your project in the most attractive manner, convey stories, win clients, and bring more sales. However, not all service providers will offer you great renders. So, how do you differentiate the good ones from the bad?

Here are a few features that a good 3D rendering outcome must possess:

  • Realism

    A good 3D render must be photorealistic and clearly communicate the design to clients. The computer-generated images must provide a realistic representation of the project even if it is completed.

    3D visualizations that are not good will mainly have poor composition, artificial colors, odd proportions, randomly photoshopped objects, etc. These imperfections will make the client question your competency. So, make sure that you don’t have it in your 3D renderings or visualizations.

  • Detailing

    Details are an important part of both product and architectural renderings. With details, you can ensure that your designs don’t like a computer-generated visual. So, while checking the renderings, make sure that they have the precise texturing, lighting, materials, shadows, etc.

    If it is an architectural 3D rendering, you can also add details to the surroundings. Make sure that the grass or trees do not look like they are copied and pasted.

    Also, keep in mind that the details don’t have to be completely ideal. For example, in the case of a 3D interior rendering, the displayed furniture should have scratches, shadows, and reflections here and there, blankets and curtains should have natural ruffles, etc. Making them completely perfect will also give an unnatural vibe.

  • Storytelling

    Another important feature of an excellent 3D render is that it can tell a story. So, while giving the details to your service provider, discuss the vibe that you want your 3D renders to possess. Do you want it to project a calm and relaxing vibe or do you want it to be warm and comforting? Or, do you need it to be trendy and stylish? It’s up to you!

    Try integrating these emotions based on the persona of your potential buyers. Gather more information about who your potential clients are, what they are looking for, and what would perfectly fit their personalities. Incorporating this information into your renders will give them personality and character.

5 Tips to Choose the Best 3D Rendering Firm

  1. Portfolio

    Check out the industrial portfolio of the company. Evaluate their work and see if they have the required skill set to meet your expectations. If their portfolio impresses you, you can outsource your project to them.

  2. Creativity

    3D rendering requires both technical knowledge and creativity. So, check if your service provider is creative as well as technically sound. Remember that you’ll be only discussing the idea of architectural or product models, how to bring it to life depends on them.

  3. Quality

    Of course, quality is an important aspect and you need to check it too. The quality of 3D renders can attract or repel your audience. So, choose a firm that assures you of the quality.

  4. Experience

    An experienced firm is more likely to make fewer mistakes, hence fewer revisions would be needed and you would get outstanding quality outputs. So, look for a company that has a wide range of experience.

  5. After Sales Service

    The business relationship usually ends after the project is delivered to you. However, you should try building a relationship with a company that remains available for you before, during, and after project completion.

No matter whether you are looking for product designs, architectural designs, animations, or virtual reality, the information discussed in this article would prove to be useful for you. Learning them will definitely help you with choosing a 3D rendering company that can help you gain the best return on investments.

We, at ThePro3DStudio, can also help you with your 3D rendering projects. We are a professional 3D rendering company based in India and have been serving the domain for a long time.

By employing our 3D rendering services, you can receive great value for your projects at cost-effective prices. We also provide free samples of our recent works, which you can view by browsing the portfolio section on our website. So, if you’re interested, fill the Contact Us form and we’ll immediately get in touch with you.