9 Types of Lifestyle 3D Product Rendering Images

Nov 28, 2023

3D Design

minute read

Lifestyle 3D visuals effectively communicate the product to the target audience drive conversions provide a competitive edge and are the most befitting for product promotions.

In this article, learn more about the several types of 3D lifestyle product rendering images most commonly used for promoting products. Hope this checklist will come in handy for all beginner and intermediate 3D professionals while planning a lifestyle product rendering project.

Let’s begin!

9 common types of 3D lifestyle product rendering styles and images

3D rendering technology allows one to choose from a plethora of rendering styles that one deems fit with one’s objective. Since the technology goes beyond conventional 2D photography, a lot can be done to enhance the lifestyle setting, even creating an immersive environment.

Check out the nine most common types of rendering styles that bring out the true essence of a product.

  1. Colorway lifestyle images

    As the name suggests, colorway lifestyle images present various color versions of the central product. This helps in understanding the best one out of the lot. Buyers get a vivid idea as to which shade complements their lifestyle.

    This is especially helpful when purchasing furniture items since furniture is supposed to accentuate a room's wall colors.

  2. Scaled lifestyle shots

    Scaled 3D in-context images provide a clear idea of the exact size and dimension of the product. This information is beneficial for all the stakeholders to understand how much space the product will occupy. The 3D product model is rendered with accurate precision relative to other items.

    For example, when a coffee table is placed just beside a couch, it is easier to understand the former’s accurate size.

  3. Group lifestyle renders

    Usually, these kinds of rendered images are seen in IKEA stores. A set of varied products or furniture items is aesthetically laid out in one single image. Such as a 3D image of a living space, where a dining table, center table, table lamps, ottomans, couches, heaters, wallpapers, and the like are assembled.

    This helps the buyer and the seller both. The buyer can show a collection of sellable items in one lifestyle shot; likewise, sellers can look at and compare all the items in one place and make a quick purchase.

  4. Individual hero shot

    These visuals are called “hero” shots for a reason. They feature one single product in a setting that focuses on its key highlights. All the attention is drawn towards the center product, which is made prominent with proper lighting and a relevant background.

    Hero shots or individual product images uplift the mood of the onlookers and create a positive sentiment. Remember, the lighting in this lifestyle rendering is the key.

  5. Concept lifestyle renders

    eCommerce products ought to be eye-catching and unique. CG concept shots display a product in an out-of-the-box scenario, making it stand out from the crowd. These artistic product renders are sometimes abstract, surreal, minimalist, or, on some occasions, outlandish.

    Conceptual shots are important because the seller doesn’t only display the product in front of the audience; they try to tell a story and elevate the product’s USP.

  6. Flat-lay product render

    If you are looking for a new way to market your products to modern-day consumers, flat-lay 3D product renders are your best bet! Their unique composition immediately catches the audience’s attention and boosts their interest.

    Flat-lay renders are eye-views of the product or products that showcase all the components of the product design. These are also popular sales tools, as brand owners can integrate their logos and other brand identities within the images.

  7. Feature lifestyle shots

    As the name suggests, these lifestyle visuals focus only on the functional features of a product. Ideally, machinery and electronic appliances require CGIs that clearly depict how the items work in real life. This gives manufacturers and brand owners a great way of convincing stakeholders and gaining a competitive edge.

  8. Detail or close-up renders

    Close-up CGI rendering is probably the best way to provide potential customers with accurate product information. As the name suggests, detail or close-up shots showcase an extreme close-up view of a product. These images allow buyers to check the detailing and textures, confirm the quality, and explore the inner structures.

    Simply marking furniture with generic fabric, wood, metal, or alloy names is not enough these days. Customers wish to examine the quality and exact texture of any product they want to buy online. Close-up 3D renders give them this in-person shopping experience. It is one of the most common lifestyle types for furniture rendering.

  9. Motion lifestyle shot

    Motion lifestyle 3D shots are the next-gen rendering technique that also serves as an innovative marketing tool. These CGI-generated renders incorporate motion elements to make the whole setting dynamic and captivating. This means that although the image is a static JPG, the props in the image or the product itself will mimic a sense of motion.

    For instance, if the rendered image is of a luxury bathroom fitting, the image of the shower will be seen with running water falling on the bathroom floor in frozen motion. In the same way, if the image is of a cooking appliance, smoke can be seen coming out of the pot. Water splashes or a moment before an action are also common motion elements used in these lifestyle images in 3D.


There you go! A comprehensive compilation of the most common types of 3D product lifestyle rendered images that every 3D professional should know. Considering the massive adoption of 3D technology in sales and marketing activities, demand for “in-context” product visuals will rise more and more. Customers love seeing products, furniture, electronic appliances, home decor items, etc., within real-life settings.

So, if you are a 3D service provider, hone your skills in developing flawless and photo-realistic lifestyle product visuals and gain more clients. Each type and style of renders is different from the other and requires precise skills. In case this seems too technical and intricate for you, you may also consult professional 3D rendering agencies.

These agencies have professional experts who can deliver superior-quality product renders at a reasonable price and fast turnaround time. Team up with such proficient experts today!

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Sushmita Roy

A seasoned 3D professional with a creative focused, and a knack for diverse 3D designs, software and the technology. She's associated with ThePro3DStudio for long enough to prove her mettle and make every 3D projects successful. When she’s not busy working for a new project, she shares valuable insights from her own experience.