3D visualization Technology: How it is used in furniture trade shows

Oct 02, 2023

3D Design

minute read

3D visualization Technology

In the ever-evolving digital landscape, brands are finding dynamic and innovative ways to enhance online sales and engage customers' shopping experiences. One such innovative idea is a trade show. With the help of this, furniture businesses are becoming highly digital and competitive. Where consumers are constantly looking for immersive and high-quality experiences, Therefore, furniture merchants devote their time, effort, and resources to showcasing their furniture products in the best possible ways.

Thus, to grab visitors' attention, having an appealing booth is crucial for furniture brands. To create interactive experiences, many brands started to use 3D visualization to showcase their furniture. This technology helps the companies at the trade show promote their products, create new contacts, and share innovative ideas.

Curious to know more about 3D visualization and how it helps brands achieve online sales through trade shows? In this blog, we will discuss more in detail.

Role of 3D visualization in the furniture industry

You might have heard the saying, "A picture is worth a thousand words". This is especially true when it comes to the furniture industry. Marketing the products in a unique manner is one of the most important aspects of a furniture business nowadays. The best possible way to showcase the furniture products and increase sales can be done effectively with 3D visualization. But the question is: Why is 3D visualization important at furniture trade shows?

The answer to the question is that implementing this technology in furniture marketing campaigns helps furniture businesses generate brand exposure and increase sales. Moreover, it is a new form of visual marketing that helps brands promote their photorealistic products in a unique manner to attract audience in trade shows. It allows the customers to visualize it from every angle before they make the purchase.

3D visualization for the furniture trade show: things to consider

Furniture companies need to have a unique marketing strategy to prepare for the trade shows and get the most out of them. Today's trade shows are totally different from traditional exhibition stalls. Let us take a closer look at some of the most common uses of 3D visualization for furniture trade shows.

  1. Before the trade show

    One of the crucial factors in a trade show is preparation. Before the show starts, the furniture brands have a list of to-do tasks that need to be done. Here is where the 3D product visualization comes in. It helps the exhibit designers and the furniture brands with high-quality product visuals, 360-degree spins, lifestyle images, and AR technology to prepare the pre show marketing campaign. Let us discuss this in more detail.

    • Engaging attendees with email marketing campaigns

      Nowadays, most popular brands use the pre-show email marketing strategy to reach out to people. This elevates the ROI and increases brand awareness. Thus, furniture brands send personalized emails to the attendees. It includes eye-catching furniture, 3D visuals, highly realistic slides, and videos that grab the viewer's attention.

    • Promote the event on social media

      Posting about the whole trade show process daily helps you get noticed. For this, social media is the most versatile platform to do it effectively. With 3D visualization, you can create photorealistic lifestyle furniture visuals within your budget.

      Use appropriate captions, hashtags, and the countdown post to the event day to explain all the event processes. This way, you can reach out to the target audience virtually in an entertaining way.

    • Incorporating 3D technologies for booth design

      With traditional images, the brand cannot communicate with customers efficiently. At present, the exhibit designers are using 3D technology to design the booth. It includes lifestyle imagery of the showrooms, 3D animations, AR modeling, dimension shots, and 360-degree views to enhance the booth design.

  2. During the trade show

    After all the pre-show preparations, it's time to make the most of the attendees. Now you have to set up the space for the product demo, including all new collections and bulky products. But with 3D visualization, you can create a smooth aisle experience for your visitors. Let us explore this in detail.

    • Create an end-of-aisle experience

      An endless aisle is the other term for in-store kiosks. It allows furniture brands to display products on tablets or computers, where customers can browse different products, colors, and sizes that are not in the showroom. This way, you can increase the brand reputation with the product configurator and see the models in different variations.

      For instance, look at how Maison Simons implemented Bouncepad Flex to ensure that their customers never leave the store empty-handed.

    • Showcase bulky products

      Bringing sensible, bulky furniture to the trade show is the biggest challenge for the brands. Manufacturers, distributors, and other vendors want to display their bulky products without occupying the whole booth space. Thus, using 3D visualization, you can showcase these products with 360-degree views and AR to create an immersive shopping experience.

    • Entice trade show attendees with AR

      Augmented reality can help you configure the furniture designs in real-time and customers can view complete information about the product in detail. Through this, you can engage your attendees and capture their attention. In addition to this, the brands can print cards with QR codes using AR technology.

    • Getting more leads with print collateral

      Print collateral is the most essential way to generate leads. Such materials include leaflets, flyers, brochures, business cards, and catalogs. With 3D visualization, you can showcase your furniture models more in detail. It includes different colors, fabrics, textures, dimensions, usability, and functionality of the product. Also, you can add the QR code to enhance the print collateral.

  3. After the trade show

    The best way to get more leads after the show ends is to keep them informed. With the help of 3D visualization, you can persuade the customers to buy the products by sending follow-up emails, including visuals of the furniture models listed in the trade show. This way, you can differentiate yourself from your competitors.

    Send a post-event email mentioning the products that you discussed during the show. Also, remind them of the upcoming products to generate more leads and grab the customer's attention to increase sales. Thus, the leads have a firm intention of buying the products after the trade show ends.

Wrapping Up

Thus, 3D visualization technology is massively integrated into furniture trade shows today by furniture brands and manufacturers. It has revolutionized the way potential customers interact with and experience the various furniture models at the digital exhibition stall. This, in turn, exclusively helped the furniture business to create visually stunning and photorealistic furniture presentations for the customers.

In this comprehensive guide, you have learned how it benefits customers and provides numerous advantages to furniture brands. Implement the above use cases at your next trade show to grab visitors' attention and make the customer experience immersive and authentic.

So, if you want to create realistic 3D visuals to display your products, contact any of the reputed reputed 3D rendering companies. They have expertise and can deliver high-quality visuals cost-efficiently and in no time. They can customize the 3D catalogs and other promotional materials to highlight the hyper-realistic marketing materials.

Contact Us

Sushmita Roy

A seasoned 3D professional with a creative focused, and a knack for diverse 3D designs, software and the technology. She's associated with ThePro3DStudio for long enough to prove her mettle and make every 3D projects successful. When she’s not busy working for a new project, she shares valuable insights from her own experience.