11 Mistakes to Avoid While Choosing an Architectural Visualization Studio

Updated on: Jan 30, 2023

Architecture 3D Design

7 minute read

Hiring the Best Architectural Visualization Firm
Hiring the Best Architectural Visualization Firm

3D rendering has become an integral investment for many businesses today. eCommerce stores, marketing firms, construction companies use this technology to boost their business.

So, while hiring an architectural visualization company, it is significant to focus on a few things to earn good results.

Why does choosing the best company help?

When a company gets hired, the in-house CG artists who shape the project structure. In case a problem arises, a reputed firm would volunteer and present the best solution. A professional architectural rendering company would provide and have the following:

  • The timeframe for the project.
  • Valid reasons for any delays incurred
  • Display a high level of professionalism and courtesy

These traits ensure that they offer the best services for their clients. When a firm fails to exhibit these professional qualities, it can slow down the project performance.

To be specific, some of the red flags that denote poor services are:

  • Purposeful delays
  • Low work quality
  • Unwillingness to make changes

When an inexpert person tries to pick the right firm, they get convinced with the company portfolio and reviews and fall for them. It often results in project delays and financial setbacks.

This article presents a list of must-avoid mistakes while hiring a firm for the project.

  • Not considering the Team Size

    Does inadequate workforce impact project completion? It might sound a bit weird. But team-size is the pivotal factor to complete a project on time.

    Consider that the firm has a small team of CG artists. There are chances that one can fall sick or have personal issues that can bring the project lags. Here, the client has to wait for an indefinite period to get the work done.

    But, in a big company, there might be other skilled workers who can step in and help deliver the projects. Moreover, it ensures the completion of work with much efficacy.

    So, enquiring about the size of the team before starting will erase off any wait or delay.

  • Trusting a firm that does not offer guarantees

    When a company refuses to guarantee its work quality, it is time to move on and choose another.

    Else, if one chooses to work with these companies, one will have sloppy 3D product models that are useless. It is an absolute waste of money and time.

    Besides, one has to start looking for another company and restart the project. Also, one has to bear the extra costs needed for any corrections. It is standard for mistakes to occur as none can deliver 3D designs on the first try.

    Many reputed 3D design studios guarantee on-time delivery of quality work. Else, they provide compensation such as delivering the projects for free. It, in turn, engrains a sense of trust and respect in the minds of the clients.

  • Not Signing the Agreements

    When a company does not sign the NDA, it raises questions about data security.

    When the company refuses to sign the agreement, it is more likely that data security might be at risk. So, it is better to look at other firms.

  • Fees to Make Changes are High

    When the design firm charges more to make changes, it can impact the budget. So knowing beforehand about all these expenses would help you to prepare a better budget plan.

    We have provided details about the architectural firm's approximate charge.

    • Architect Fees
      In general, the architect fees depend on the skill, years of experience, and project size.

    • Cost to draw plans
      Professional architects charge around 5%-20% of the building cost whereas some designers stick to hourly charges. It can be $125-$250 per hour. In some rare cases, the architects go by the square foot measurement. It can be $2-$10 per square foot.

      Sometimes the architect might have a fixed charge that can vary as the work progresses. When there is no estimate of these costs, make sure to read the contract papers before signing.

    • Average Cost of an Architect
      The rendering cost varies depending upon the size of the project and area of residence. One can get price quotes from 2-3 architects and compare them to select the best pricing. For some median values, the average fee is $5,296 for an architect. We reiterate the fact that it might change from project to project.

  • Picking the firm that offers low prices

    Budget is essential while deciding on an architectural company. But the quality is also vital. One cannot compromise on quality as cheap renders are not usable. Here, one has to pay for both low-quality renders and the remodeling cost to the next company.

    Pricing should be a decisive factor only when one has to choose between the top two design firms. Here, one can choose a company that is more cost-effective than another one. Please make a note that a low quote often denotes a red flag as the company might have:

    • Unskillful employees
    • Improper or disorganized workflow
    • Massive project delays
    • Out-of-date technical resources

    They tend to offer their clients low prices and divert their attention from these things. Here, one has to pay for poor services and regret wasting time and money on useless designs.

    The process of creating and delivering high-quality renders needs high expertise. The firms that have qualified staff to produce these renders charge a reasonable fee for it. We always recommend that low-priced packages are better to avoid. Choose a reliable service provider by:

    • Viewing the portfolio of their high-quality renders
    • Getting the previous clients’ references and talking with them
    • Customer testimonies from forums

    These three are trust indicators that a prospect should always check before hiring.

    Related Article : An in-depth 3D Rendering Pricing Guide

  • Choosing a company with poor communication standards

    Communication in any project is essential. 3D modeling needs more communication between the team members and a client. A discussion about the briefs and corrections are involved in any project workflow.

    Some 3D design studios take the initial briefs from the clients and work on them. They hardly communicate with the clients during the entire project. They often ignore the workflow, which delivers results that do not meet the client’s needs. It is an avoidable situation when there is a proper plan and execution.

    So, if one does not wants to face such a situation, they can check whether they,

    • Have an efficient way of communicating all details
    • Give a prompt reply to messages
    • Answer the queries with politeness and professionalism
    • Take a long or short time to respond to the emails
    • Have a better tone of response (Is it unclear or impolite? If yes, start looking for other better options)

    Besides, one can enquire them about their problem-solving skills by asking:

    • How do they handle a critical problem in a specific project stage?
    • How fast did they solve those problems?
    • What tactics did they use to solve the project issues?
    • Did they succeed in solving the problem?
    • Use of Specialized software
      The best design firms know the importance of client interaction. So, they have specialized CRM systems to have smooth communication with their clients. It acts as a communication medium between team members and clients.

      Professional firms also opt for other communication modes including WhatsApp, Skype, and email. The client and project manager can converse via these apps anytime and stay on track. If a firm has a client-centric approach, it will use all the latest resources to speak.

  • Trusting a company that uses outdated software and hardware

    Do outdated resources affect the quality of renders? When one assesses the capabilities, make sure to ask about the resources they use. It includes both hardware and software. The rendering process needs powerful processors to deliver photorealistic results. So, only updated and state-of-the-art hardware can be used to create the renders much faster.

    Modern resources can produce high-quality renders that serve as a potential marketing tool.

    The use of software such as 3Ds Max, Maya, and Sketchup helps in creating high-quality renders. So, a reliable architectural firm should have licensed updated software.

    Enquiring about their equipment status helps to receive the best architectural 3D rendering services.

    One should avoid the above five mistakes at any cost. If not, it does affect the financial backups.

    3D rendering have great potential to deliver results in many fields. But some myths surround architectural visualization companies. When one understands the truth behind them, it helps to choose the best ones.

  • Time frame

    Many clients believe the myth of a faster timeline has higher prices which is not the truth. In reality, visualization is a process that needs more time for completion on a regular project schedule. When the client provides the firm with reference materials, it helps to hasten up the process.

    Some firms even request their client to provide details in the form of:

    • Sketches
    • Images
    • Architectural plans
    • Fixtures
    • Preferred file formats

    Make sure that the company has such a list before hiring them.

    Moreover, having proper documentation helps the firm to create visualization without any rework. It, in turn, speeds up the entire project without hurting the timeline. So, next time think twice before asking for a faster timeline.

  • Faster the better

    The firm considers the deadlines. But they do not rush through the process for faster completion.

    There exist some companies that tempt the clients with the fastest completion time. It can be the truth to some extent, but every time speed is not better. The company needs time to read the references and instructions provided by the architect.

    Mixing up all the ideas is not of any help. So, the architects or the real estate agents have to hire the best professionals at reputed firms. They have access to all the 3D rendering software and hardware resources that speed up the workflow. But a drawback to note down is that their charges are on the higher side.

  • Fair price is out of the question

    People believe that finding a service provider with a genuine price tag is difficult.

    There is a solid reason behind this difficulty. There is an overwhelming number of companies that provide many options. One can shortlist the companies based on a few criteria such as:

    • Client testimonials
    • Detailed and customized quotes
    • Efficient ways of communication
    • Good track record of quality work

    There are resources such as Quora that help to read some genuine client reviews.

    The possibilities of acquiring fair pricing depend on the following factors:

    • Complex nature of the architecture 3D models
    • Project size
    • Extra fine detailing
    • Timeframe
    • Clear and crisp project description provided by the client

    These factors help one to determine whether the prices they received are fair or not. But it does not mean that one cannot get reasonable pricing at all.

    One best way is to get quotes from the shortlisted companies. It might be up to three or four to the greatest. Compare their prices, timeframe, and how much one can get involved in the process.

    The reality is that there are no fixed prices for the visualization projects due to varying needs. The remodeling process for commercial and residential properties differs, so do the prices.

  • More things make visualization better

    Visualization is everything about more details, but sometimes less seems to be better. When hiring a design firm, it is a good idea to check their work samples. If the company portfolio has messy visualization, avoid them.

    When visualizing a residential property, the buyer has to feel the space. So, there should be minimalistic image detailing. It is better to remember that minimalism works here and not the clutter. Avoid choosing these companies without any second thought.

    Visualization is a complex process that needs attention to detail at each step. Hence, one small slip can prove to be a costly affair. So, evaluating before hiring a company can save time, effort, and unnecessary reworks.

    Make sure to avoid these mistakes and understand the truth behind the myths. It helps to get the work done without any hassle.

    Useful Link : List of Top 9 Best 3D Rendering Services Companies to Consider in 2023

    Do you know about any other mistakes? Have you heard any other myths? If yes, please comment in the section below. We would love to hear about your project experience.

Are you looking to hire an architectural visualization firm? Check our portfolio and read our reviews before trying. Our customized packages have served and satisfied many clients to date. We are sure that it would help you too.


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Sushmita Roy

A seasoned 3D professional with a creative focused, and a knack for diverse 3D designs, software and the technology. She's associated with ThePro3DStudio for long enough to prove her mettle and make every 3D projects successful. When she’s not busy working for a new project, she shares valuable insights from her own experience.