3D Modeling for Amazon Product Listings for a USA Reseller

Client Profile

The US-based Amazon reseller is an innovative brand specializing in organic protein powder. A sizable portion of their revenue comes from sales on Amazon, which is a very competitive marketplace. In a sector where product descriptions are strictly regulated and standing out is a major challenge, they needed a compelling way to differentiate their brand and improve the customer experience.

Project Requirements

The founder and CEO of the company wanted to achieve two main goals:

• Make their brand marketing more appealing
• Build customer trust through a high-quality online shopping experience.

The client wanted us to make 3D models of their organic protein powder containers so they could showcase their product line more effectively. So, they needed 3D models that:

• Had clear label displays.
• It could be easily updated in the future.
• Were visually appealing to set their products apart from the competition.
• They're flexible enough to be used on other platforms for marketing campaigns.

Importantly, the client wanted a solution that’s more cost-effective than traditional photography.

Challenges

The seller faced several challenges in the highly competitive organic protein powder market. Providing detailed product information is crucial, but it's not enough to attract customers who have to choose between countless similar brands. From the seller’s perspective, there were several issues with traditional photography:

• Professional photography was much pricier than 3D modeling.
• There wasn’t any flexibility, as the photos couldn't be easily changed or repurposed once captured.
• Static images had limited use, as they couldn’t be seamlessly incorporated into videos or 3D ads for other platforms.

Trial Phase and Project Agreement

3D modeling wasn’t a new concept for the seller, but they were a bit hesitant. They adopted a cautious approach and decided to first conduct a trial run. The CEO asked ThePro3DStudio team to create a single 3D prototype of the container to test the potential of the new approach. The goal put before us was to ensure the 3D product model accurately represented the physical product and could be used successfully on their Amazon store. If the prototype proved a success, they would scale up to make 3D models for the containers of all their protein powder flavors.

Starting the project.

ThePro3DStudio team created a 3D product model of their chocolate-flavored organic protein powder, which was an exact replica of the real product. The model we designed was rotatable and zoomable, so customers could have a new way to interact with the product visuals and inspect details like the ingredient list, nutritional facts, and container shape.

We also ensured that all the 3D assets could be edited and updated as and when needed, a most vital factor for brands that might have to change product information according to the regulatory environment. Because the client wanted to use the 3D models on different platforms, we ensured that they were in the right formats, dimensions, and sizes. Thus, they could create marketing campaigns that were dynamic and worked on all platforms.

Results

Finally, the trial was a success, clearing the seller’s doubts and convincing them that our 3D product modeling services was the right solution for their particular needs. By choosing to outsource their 3D modeling needs to ThePro3DStudio, the Amazon reseller saw the following results:

1. Cost Savings: The cost of creating 3D models was 70% less expensive than the previous times they used professional photography.
2. Better Customer Experience: The rotatable and zoomable 3D models made for a unique and engaging shopping experience for the customer, since they could view the products from all angles.
3. Increased Flexibility: The seller gained the ability to edit and reprocess the 3D content as and when needed, which proved a huge advantage over traditional photos.
4. Improved Brand Perspective: The high-quality 3D visuals improved the brand perception and made their line of organic protein powders more appealing to customers.
5. Future-Proofing: Now that the seller can share 3D assets with external partners and adapt them for various marketing platforms, they have a solid foundation for future growth.

3D content will now replace the client’s 2D images, adding a new dimension to their Amazon reselling strategy and making it easier for customers to find their products among the competition.