Packaging is a vital component in every product. Without it, any product would look shabby and unattractive. It is what keeps any material looking delicious for a long time.
Cosmetics is one such lifestyle product that requires beautiful packaging as it is a staple of women worldwide. In 2020 alone, the US cosmetics industry reached an estimated value of 49.2 billion dollars. For those who launch a new line of products, cosmetic packaging is a solid strategy to stand out from the crowd.
Do you want to start your cosmetic line but not sure where to start? Do you need a new design for your product packaging? This blog post will teach you everything that you must know about designing cosmetic packaging and cosmetic boxes.
What is Cosmetics Packaging?
Cosmetics packaging refers to the packaging that is used for cosmetic products. The ideal cosmetic packaging should portray the brand’s persona and philosophy and should let customers recognize the brand readily.
A cosmetic packaging design does more than just holding things together. It is utilitarian as in it fulfills the purpose of protecting the product.
This should come as no surprise considering that 31% of global consumers claim a product packaged is an extremely important part of their satisfaction with a cosmetic. On store shelves, or even in an online retail space, eye-catchy and innovative packaging is crucial.
To be functional as a package, this protective role includes executional aspects such as:
- Graphics design
- Typeface alignment
- Color selection
- Catchy logos to increase legibility and brand recognition
Items that are considered as cosmetic products
- Powders, face masks, creams
- Coloring for skin, mouth, and eyes
- Shampoos, hair lotions, hair masks, conditioners, dyes, and bleaches
- Soaps, exfoliators, body washes, or other cleansing products.
- Toothpaste, mouthwashes, whitening or other products related to oral care
- Moisturizer and sun tanning lotion for the skin
- It also includes baby care products
- Deodorants, body sprays, and perfumes
Want to create the perfect cosmetic packaging for your brand?
Here is a step-by-step guide.
Before starting with your packaging design, ensure that these details are finalized:
Identify your Ideal Customer.
Do you have teenaged customers who are obsessed with anything pink and love boy bands? Or are they sophisticated women who are looking for products to match their skin tone? It is important to know who exactly your customer is to design a winning design. Once you identify the ideal customer, it is important to know what grabs their attention and what they are looking for in a cosmetic brand before designing the package.
What is your product?
This is an important factor in determining your skincare packaging. What materials are your cosmetic made of? Is it very delicate? If it is delicate, then it needs more securely designed cosmetic boxes.
Whether the skincare product is large in size or it has odd dimensions also determine the design. If the product shape is in odd dimensions, it might require custom cosmetic packaging.
Where do your customers buy your cosmetic product from?
When your product competes with many others, it is essential to design packaging that will stand out. Do you want to sell in stores like grocery shops or big box retail stores?
Consumers interact with brands in various ways, and it affects how you should present your product. Store packaging needs to attract attention among competing brands.
For instance, designing products sold in a boutique store can be much more difficult than the one for a pharmacy. Example: When working with fashion-oriented merchandise, it's often necessary to dress up the outer shell of packaging or present items together instead of individually.
Packaging is always important no matter what type of retail business you work at - but in some cases, like fancy boutiques and stores, presentation matters so much more because these are "cosmetics" industries that rely on customers being drawn by stellar displays.
Cosmetic Package Design Considerations
Cosmetic packaging design is an essential part of marketing a line of products. It is important to maintain a consistent look at all your product offerings. Whether it is lipstick or for skincare the design and style must keep up with the brand message.
It usually includes three layers:
Outer packaging (box or wrapper)
The outer packaging is made of matte-finished cardboard or a glossy finish. It is where first impressions are made. With effective 3d rendering services, you can create amazing designs for outer packaging. You can customize the details of designs and use custom fonts and colors to make them even more unique.
The container (bottle, jar, or tube)
The containers that you choose depend on the type of product that you’re using. It can be a pump spray bottle or squeezable tubes. Based on the type, it is designed with a different range of materials such as glass or plastics.
For instance, a skincare product with more acid content uses glass or Polyethylene Terephthalate (PET). Therefore, choosing the right type of material is important for your product to stand out.
Even though the packaging is only around for a short period, labels are still used until the container is thrown away. Cosmetic labels are something that users see whenever they go on with their makeup routine. So even if the product is empty, the container and label stay until it is discarded. Hence designing an eye-catching one is essential to make an impression. Every customer must think, “This lipstick is made for me!”
Remember this kind of style on the beauty packaging and brand’s unique personality can be brought together with 3D package rendering services from a reputed brand.
Getting inspiration to design is one of the fun stuffs involved in cosmetic packaging. Think about what your brand represents or create a mood board that involves all the ads for each product line. This can help you set the trend in beauty packaging.
Mood boards are great for capturing the overall mood, theme, or style. Style sheet, on the other hand, specifies how to determine your package to look from other angles.
The internet is a vast resource for information. You'll be able to find inspiration by combing through anything from magazines, store shelves or from online cosmetic trends at any time to get some helpful pointers on what works and what doesn’t. Pay attention to the fonts, colors, shapes and how classic designs garners attention.
Now you can get ideas on what to craft and how to fit into a modern design that fits any era. Take time to study bad design choices and learn from them. Ask yourself, why were they so terrible?
Take some time each day to research different social media sites and blogs that talk about design trends. Check which brands have used product package renderings to enhance their cosmetics.
Make it a game: have coworkers pick out the worst designs of all-time, then compare their opinions against yours once everyone's done reviewing various websites such as Pinterest and Instagram. You'll be surprised by what people find appealing these days.
Obviously, by taking inspiration from other designs, you are not just mimicking them; rather, you take the visual as a reference point for your beauty packaging.
Which are the elements of cosmetics packaging that you need to be aware of?
Although taking inspiration is a good thing, you need to set your brand apart in creative ways to create impressive makeup packaging. However, there is no harm in employing a few proven strategies as the baseline to create the perfect design. Let’s take a look at few design trends that you can use to enhance your product with:
Packaging design is a crucial aspect of the product packaging process. Hence, brands must make sure that the colors they use will reflect well on their products. For example, white or silver is good to use for daytime and pink & gold are considered nighttime colors.
Visible packages work much better than transparent packages because they make them stand out more than its surroundings. Packages for moisturizers are usually oval with soft curves; creams are smaller and flat but still have smooth edges.
Clear packages allow customers to see which product they get and what it looks like before buying it.
- Black and white is a great combination that goes with every product and is considered a powerful color. It brings luxury and sophistication to cosmetics. White represents the height of minimalism while also portraying elegance.
- Pink and purple are prevalent in makeup packaging. Why? Because it tends to evoke feelings of love and romance. Purple brings out royalty and also signifies extravagance.
- Pastels: The history and meaning behind the use of pastels is both complex and captivating. This color is extremely popular and used in skincare products as they show tranquility.
You can use these colors as reference and create your unique cosmetic packaging design.
According to the custom cosmetic packaging trends, bold fonts are gaining popularity. You can try unique fonts because it gives a lot of character to your cosmetic product. A hand-lettered font can be a neat way to portray your brand and differentiate you from the competition. This is because millions of fonts are available today for use, and picking the right one is difficult.
To give an idea:
- Serif fonts have a more traditional feel to them, while sans serif is more modern at the same time.
- A cursive font or script, on the other hand, creates an air of sophistication.
- Bold letters often evoke a strong and aggressive brand. They are typically used to create a masculine identity in male grooming products.
Overall, a font of legible size and face is needed to ensure that the content is easy for the reader to read.
This is the final element in making your custom cosmetic packaging stand out from the crowd. You can choose from various design styles such as geometric, art deco, tradition, contemporary and many more. Many brands combine all these elements to create a unique design that is unmatched by others.
There is no right or wrong design because you can even include hand-drawn florals or geometrics to create a powerful statement in your cosmetic packaging.
The Bottom Line
As you see, the cosmetic business is busy, hectic and hyper-competitive. With well-placed and eye-catching designs, you can capture the audience's interest with confidence. To come to that level, you need the help of brands who are experts in 3D package rendering services.
At ThePro3DStudio, we are dominating the domain of packaging for cosmetics with a twist. We add subtle patterns and colors that pop while also making it look luxurious and sophisticated. With our 3D rendering services, your skincare packaging will never go out of style.
Want to hire our 3D package rendering services? Contact us to know more about the service.Contact Us