Professional product photography is definitely one of the best options for Ecommerce businesses to create a strong identity online and to attract the attention of the target audience.

However, product photography has its own set of limitations including the necessity to invest in expensive sets, the creation of non-recyclable wastage after a photo shoot session, and the need to invest in editing to make your product images look livelier and to remove imperfections.

One such alternative to traditional product photography is the use of 3D imagery that is produced using 3D modeling techniques. 3D images appear sharper and clearer than images that are clicked through traditional ways.

The effectiveness and success of product promotion efforts depend on the quality of the images that are used on Ecommerce platforms. With realistically rendered product images, it is possible for online businesses to create a mark in the minds of their target audiences while being able to experience complete freedom of artistic expression.

Use of 3D Rendered Images in Promotional Campaigns

Whether an online retailer wants to sell a product online or he needs the product’s image to be clearly depicted in the packaging, photorealistic rendering can help him get the best quality product photos.

The use of computer generated imagery (CGI) can bring extraordinary results, allowing businesses to boost brand awareness and make the most out of their marketing campaigns.

Whether a product needs to be showcased in an advertising campaign or on a website or any other platform, 3D modeling can prove to be a vital element of a business’s marketing strategy.

In this article, we have discussed about the 7 most important reasons why businesses should consider using photorealistic 3D rendering for their advertising campaigns.

Before we begin our discussion, let us first explore the industries where 3D rendering are commonly used.

  • Manufacturing

    3D images in manufacturing
    Manufacturing Domain

    3D modeling is the best way to market and sell manufactured goods. With 3D modeling, it is possible for marketers to create advertising campaigns that would allow customers to have deeper information about the products.

    With the use of 3D animation, customers can have better view of products from various angles and can make informed decisions. For example, you can use 3d modeling to showcase a flash drive while being able to present a detailed view of every single piece of component and letting the users know the functionality and usefulness of each part.

    Using CAD software, companies can present all types of products, from sophisticated electronic gadgets to items of everyday use. Products with several mechanical parts can be showcased well with the use of animated 3D rendering.

    While this technique may not be suitable to showcase products such as spices, cosmetics, beverages, and personal care, it is still useful in presenting the packaging. And the gorgeousness of product packaging plays a critical role in increasing the sales conversion rates.

    If the product 3D models are displayed on a digital billboard, the brand name can be made to appear vibrantly. If this is paired up with eye-catchy lighting and shown from appropriate lighting, it can generate better responses than conventional videos.

    Bonus Read:Importance of 3D Modeling for Product Manufacturing Companies

  • Real Estate/Architecture

    3D images in real estate
    Architecture Domain

    3D rendering allows realtors to make easy property demonstrations by using this technology as a substitute for physical property visits. This proves to be very useful if the prospects are located far away from the property.

    If realtors want to create a 3D view of existing properties, they can do so by using advanced 3D scanning hardware and software. With scanning, raw images can be transformed into CAD files that can be made to undergo computer-based editing.

    The outcome can be converted into images or videos. Architects and realtors can use 3D animated walkthroughs to create a clear picture of an upcoming project.

    This allows prospective homebuyers to get a clear idea of an upcoming property’s interior and outdoor architecture and even the materials that are used in various parts. Coupled with virtual staging, this can allow prospects to imagine how their dream homes might look like.

    Virtual tours allow clients to inspect every element such as floor patterns, walls, wood textures, stones, and the surrounding environment. On a different note, 3D building models allow architects to evaluate design efficacy and to detect and rectify flaws even before the construction starts. This would allow real estate businesses to save resources such as time, money, and labor.

    Bonus Read: How Can 3D Modeling Enhance Architectural Design?

  • Engineering

    3D images in engineering
    Engineering Domain

    Engineering equipment such as hand tools, cars, home appliances, medical equipment, and other practical items need to be presented in a detailed manner. This particularly holds good for new inventions. Product prototypes can be developed for a few investors, but not for consumers. It is quite difficult to promote such products using difficult-to-understand technical drawings. Thankfully, 3D rendering technology is here to help.

    For example, the schematic of a new four-wheel drive car system is pretty complicated for the general public to understand, but 3D modelers can build more familiar-looking objects based on the specification to show consumers how the system works.

    Animated 3D objects should show the driving system in action. The purpose is to make consumers understand and consider making a purchase. The same principle applies to other engineering solutions. The animated 3D objects used in marketing help make the products look familiar and easier to understand.

7 Reasons Why Businesses Should Use 3D Images in Their Advertising Campaigns

  1. Building an Effective and a Well-coordinated Marketing Strategy

    All creative processes require high level of communication and coordination among the various teams involved. Often, businesses need to work in close collaboration with the artistic team of the advertising agency in order to let the team gain better clarity on the products that need to be created and on the purpose of the campaign.

    3D designers work with their clients closely to create 3D scenes that can justify the purpose of promotional campaigns.

    They can analyze the visual and aesthetic limitations and can create exactly what their clients want. So online businesses can actually anticipate the end results before even the project gets completed. The fields of media planning and advertising involve short deadlines, visual constraints, and adjustments and these issues can be effectively addressed through the use of 3D modeling services that would allow businesses to organize their projects well and share a common understanding with all the stakeholders.

  2. Building a Personalized Concept for Products

    The preliminary 3D product renderings can be used in diverse promotional platforms and in diverse marketing scenarios. Businesses can re-launch existing products in the market either by using seasonal or short-term offers or by promoting product makeovers.

    With use of product 3D modeling services, businesses can reinvent their product characters and add a new dimension to their branding strategies. Businesses can develop a new theme to present their products or they can create a new brand or product story to put across their messages effectively. With product CGI services, businesses can give a practical and interesting shape to their new product presentations.

  3. Highlighting Product Features in Detail

    In order to showcase a mouth-watering delicacy or to highlight the special characteristics of a product, you can use 3D renders that are detailed and vibrant and can actually appear lifelike in presentations. With 3D images, you can stage your products in a completely customized way.

    The businesses can select individual elements and can get every detail highlighted and portrayed through the use of animations in order to showcase a product from multiple angles.

  4. Showcasing Products Against a White Background

    When a product is presented in a white background, it creates a better focus and allows customers to pay complete attention to the product features.

    With CGI, businesses can highlight different product aspects and create the best chemistry using a well-balanced chemistry of colors, texture, reflections, volume, shape, etc.

    Related Article : Tips to Render White Objects Against White Background

  5. Giving an Aesthetic Appeal to Less- Photogenic Products

    With the use of CGI, businesses can forego the idea of having complicated photo shoots. With traditional photography, it is quite difficult to accurately depict fresh vegetables, bottled or canned foods, prepared foods or frozen food items. Traditionally clicked images of these items may appear dull or they may fail to highlight product-features accurately.

    This holds true for certain technical or technological products including home appliances. The use of 3D modeling and rendering can appropriately address this issue as 3D artists have high level of expertise in drafting product 3D models, keeping in mind the key product specifications shared by their clients. They can create accurate and lifelike 3D renders that are substitutes for traditional product photography.

  6. Enlivening Products for Online and Television Demonstrations

    The use of 3D animation in web or television commercials may bring excellent results in terms of audience response. Animations can engage prospects to a higher level, making them feel excited about the product and developing a desire to buy them. Imagine products moving out of the box! 3D rendering coupled with 3D animation can make advertisements more gorgeous and captivating,

  7. Using 3D Models in Advertisements to Reflect Innovation

    When businesses use 3D designs, they actually instill innovation in how they deliver content to their target audience. 3D designing allows businesses to bestow personality and substance to their products. 3D designing makes products come to life and directly impact the psychology of the customers.

    Whether businesses are looking to market standard or complex products, photorealistic 3D rendering allows businesses to inject innovation in their marketing and advertising strategies. 3D modeling involves no artistic limitation and so businesses are free to explore highly-creative ideas.

    Related Article : Types of 3D Rendering Used for Online Product Marketing

Frequently Asked Questions (FAQ)

3D advertising brings life into inanimate products, making them look lively and realistic. People can continue their purchases from the comfort of their homes with 3D advertisements. 3D ads are already in extensive use. For example, Ford recently leveraged 3D visualisation for their Maverick truck promotion and it was super engaging. Back in 2019, Adidas Latin America used Google Swirl to create a highly effective 3D ad for its Ultra Boost shoe.

In short, 3D and AR are giving a new dimension to modern advertising, and this trend is here to stay.

Improving user experience and customer relationships is the prime motto for every eCommerce marketer. 3D Product Modeling enables this by making the advertisements more effective and immersive.

The hyper-realistic product models made in 3D resemble the real products, which gives the prospects a clear idea of what they are going to buy. Product animations made in 3D give a 360-degree view of a product, thus making it stand out.

This influences the purchase decision positively to a great extent. High-end 3D renderings boost customer trust and instill a lower risk perception. Then there is 3D printing, which is a great alternative for physical prototypes. Many manufacturing companies are incorporating this technique into their manufacturing strategy.

All of these factors make a brand stand out as trustworthy and unique.

3D visualization for marketing purposes is a praise-worthy usage of 3D technology, which allows customers to customise the product in a virtual manner. And 3D images get their popularity from having super-clarity, an extra-glossy finish, and a hyper-realistic look and feel. Customers can imagine themselves wearing the products, and this increases conversion by 40%. Especially for luxury brands, like luxury watches, automobiles, tailor-made apparel, and much more.

The online buyer can check the product from all the possible angles and get a sense of realism. This technique is great for promoting a new product, e.g., a new high-tech smartphone or a DSLR camera.

3D modeling and rendering are here to rule the marketing landscape in times to come. With its artistic essence and ability to impact people’s minds, 3D designing is on its way to create milestones in the fields of marketing and advertising. If you have 3D design ideas for an upcoming campaign, share it with us. We would be happy to assist you in giving a solid, virtual shape to your ideas.

Contact Us

Related Blog Posts


Sushmita Roy   linkedin   instagram   twitter

A seasoned 3D professional with a creative focused, and a knack for diverse 3D designs, software and the technology. She's associated with ThePro3DStudio for long enough to prove her mettle and make every 3D projects successful. When she’s not busy working for a new project, she shares valuable insights from her own experience.