Professional product photography is definitely one of the best options for Ecommerce businesses to create a strong identity online and to attract the attention of the target audience. However, product photography has its own set of limitations including the necessity to invest in expensive sets, the creation of non-recyclable wastage after a photo shoot session, and the need to invest in editing to make your product images look livelier and to remove imperfections.

One such alternative to traditional product photography is the use of 3D imagery that is produced using 3D modeling and rendering techniques. 3D images appear sharper and clearer than images that are clicked through traditional ways. The effectiveness and success of product promotion efforts depend on the quality of the images that are used on Ecommerce platforms. With realistically rendered product images, it is possible for online businesses to create a mark in the minds of their target audiences while being able to experience complete freedom of artistic expression.


Whether an online retailer wants to sell a product online or he needs the product’s image to be clearly depicted in the packaging, photorealistic rendering can help him get the best quality product photos. The use of computer generated imagery (CGI) can bring extraordinary results, allowing businesses to boost brand awareness and make the most out of their marketing campaigns. Whether a product needs to be showcased in an advertising campaign or on a website or any other platform, 3D modeling can prove to be a vital element of a business’s marketing strategy.

In this article, we have discussed about the 7 most important reasons why businesses should consider using photorealistic 3D rendering for their advertising campaigns.

Before we begin our discussion, let us first explore the industries where 3D rendering and animation are commonly used. While product designers are completely aware of the production processes, the materials that are needed, and how the products are going to benefit consumers, they may find it difficult to communicate the concepts to developers, engineers, managers, and clients. 3D modeling and rendering make it easier for them to present their ideas with better clarity. Similarly, designers need to convey messages at the time of product launch as well. Marketers can use 3D imaging to give product demonstrations to potential customers. These are the industries where 3D imaging is dominantly used

  • Manufacturing

    3D modeling is the best way to market and sell manufactured goods. With 3D modeling, it is possible for marketers to create advertising campaigns that would allow customers to have deeper information about the products. With the use of 3D animation, customers can have better view of products from various angles and can make informed decisions. For example, you can use 3d modeling to showcase a flash drive while being able to present a detailed view of every single piece of component and letting the users know the functionality and usefulness of each part.

    Using CAD software, companies can present all types of products, from sophisticated electronic gadgets to items of everyday use. Products with several mechanical parts can be showcased well with the use of animated 3D rendering. While this technique may not be suitable to showcase products such as spices, cosmetics, beverages, and personal care, it is still useful in presenting the packaging. And the gorgeousness of product packaging plays a critical role in increasing the sales conversion rates. If the product 3D models are displayed on a digital billboard, the brand name can be made to appear vibrantly. If this is paired up with eye-catchy lighting and shown from appropriate lighting, it can generate better responses than conventional videos.

  • Real Estate/Architecture

    3D rendering allows realtors to make easy property demonstrations by using this technology as a substitute for physical property visits. This proves to be very useful if the prospects are located far away from the property. If realtors want to create a 3D view of existing properties, they can do so by using advanced 3D scanning hardware and software. With scanning, raw images can be transformed into CAD files that can be made to undergo computer-based editing. The outcome can be converted into images or videos. Architects and realtors can use 3D animated walkthroughs to create a clear picture of an upcoming project.

    This allows prospective homebuyers to get a clear idea of an upcoming property’s interior and outdoor architecture and even the materials that are used in various parts. Coupled with virtual staging, this can allow prospects to imagine how their dream homes might look like. Virtual tours allow clients to inspect every element such as floor patterns, walls, wood textures, stones, and the surrounding environment. On a different note, 3D building models allow architects to evaluate design efficacy and to detect and rectify flaws even before the construction starts. This would allow real estate businesses to save resources such as time, money, and labor.

  • Engineering

    Engineering equipment such as hand tools, cars, home appliances, medical equipment, and other practical items need to be presented in a detailed manner. This particularly holds good for new inventions. Product prototypes can be developed for a few investors, but not for consumers. It is quite difficult to promote such products using difficult-to-understand technical drawings. Thankfully, 3D rendering technology is here to help.

    For example, the schematic of a new four-wheel drive car system is pretty complicated for the general public to understand, but 3D modelers can build more familiar-looking objects based on the specification to show consumers how the system works. Animated 3D objects should show the driving system in action. The purpose is to make consumers understand and consider making a purchase. The same principle applies to other engineering solutions. The animated 3D objects used in marketing help make the products look familiar and easier to understand.


1. Building an effective and a well-coordinated marketing strategy

All creative processes require high level of communication and coordination among the various teams involved. Often, businesses need to work in close collaboration with the artistic team of the advertising agency in order to let the team gain better clarity on the products that need to be created and on the purpose of the campaign. 3D designers work with their clients closely to create 3D scenes that can justify the purpose of promotional campaigns.

They can analyze the visual and aesthetic limitations and can create exactly what their clients want. So online businesses can actually anticipate the end results before even the project gets completed. The fields of media planning and advertising involve short deadlines, visual constraints, and adjustments and these issues can be effectively addressed through the use of 3D modeling services that would allow businesses to organize their projects well and share a common understanding with all the stakeholders.

2. Building a Personalized Concept for Products

The preliminary 3D product renderings can be used in diverse promotional platforms and in diverse marketing scenarios. Businesses can re-launch existing products in the market either by using seasonal or short-term offers or by promoting product makeovers. With use of 3D modeling and 3D rendering, businesses can reinvent their product characters and add a new dimension to their branding strategies. Businesses can develop a new theme to present their products or they can create a new brand or product story to put across their messages effectively. With 3D CGI, businesses can give a practical and interesting shape to their new product presentations.

3. Highlighting Product Features in Detail

In order to showcase a mouth-watering delicacy or to highlight the special characteristics of a product, you can use 3D renders that are detailed and vibrant and can actually appear lifelike in presentations. With 3D images, you can stage your products in a completely customized way. The businesses can select individual elements and can get every detail highlighted and portrayed through the use of animations in order to showcase a product from multiple angles.

4. Showcasing Products against a White Background

When a product is presented in a white background, it creates a better focus and allows customers to pay complete attention to the product features. With CGI, businesses can highlight different product aspects and create the best chemistry using a well-balanced chemistry of colors, texture, reflections, volume, shape, etc.

5. Giving an Aesthetic Appeal to Less- Photogenic Products

With the use of CGI, businesses can forego the idea of having complicated photo shoots. With traditional photography, it is quite difficult to accurately depict fresh vegetables, bottled or canned foods, prepared foods or frozen food items. Traditionally clicked images of these items may appear dull or they may fail to highlight product-features accurately.

This holds true for certain technical or technological products including home appliances. The use of 3D modeling and rendering can appropriately address this issue as 3D artists have high level of expertise in drafting product 3D models, keeping in mind the key product specifications shared by their clients. They can create accurate and lifelike 3D renders that are substitutes for traditional product photography.

6. Enlivening Products for Online and Television Demonstrations

The use of 3D animation in web or television commercials may bring excellent results in terms of audience response. Animations can engage prospects to a higher level, making them feel excited about the product and developing a desire to buy them. Imagine products moving out of the box! 3D rendering coupled with 3D animation can make advertisements more gorgeous and captivating,

7. Using 3D Models in Advertisements to Reflect Innovation

When businesses use 3D designs, they actually instill innovation in how they deliver content to their target audience. 3D designing allows businesses to bestow personality and substance to their products. 3D designing makes products come to life and directly impact the psychology of the customers. Whether businesses are looking to market standard or complex products, photorealistic 3D rendering allows businesses to inject innovation in their marketing and advertising strategies. 3D modeling involves no artistic limitation and so businesses are free to explore highly-creative ideas.

3D modeling and rendering are here to rule the marketing landscape in times to come. With its artistic essence and ability to impact people’s minds, 3D designing is on its way to create milestones in the fields of marketing and advertising. If you have 3D design ideas for an upcoming campaign, share it with us. We would be happy to assist you in giving a solid, virtual shape to your ideas.

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