E-tailers and marketers can maximize online sales by using product 3D visualization as part of online marketing campaigns. As E-businesses continue to grow faster in the widely expanding Ecommerce landscape, they look for better ways to gain a strong online presence and to beat the competition. With product rendering, businesses can create stunning product visuals, attract the attention of prospective buyers and increase sales probability.

Product rendering is a cost-effective replacement for product photography. Ecommerce businesses end up spending a huge amount of money on professional photography campaigns in order to generate high-quality images of photos. However, such images cannot be used directly on websites and they should be edited in order to refine them further so as to make them capable for use on the web.

This is not only a time-consuming process, but it drains the financial resources of Ecommerce firms as well. To address this issue, E-businesses are using Computer Generated Imagery (CGI) to create stunning product models that look as realistic as the photos of original products. 3D visualization as emerged as a top solution for businesses that are looking to implement an aggressive growth strategy.

How can you use 3D product rendering to increase the sale of your Ecommerce Products?

Product rendering is redefining how you can display products online these days. here’s how you can make the most out of this technology:

  • Highlight Product Design Variations Properly.

    Modern customers are choosy when it comes to purchasing products online. Customers want to feel more confident about their decision to purchase products online. No wonder why online businesses need sharp and clear product visuals that can draw the attention of the target customers and generate a sense of confidence in them.

    With traditional photography, it is impossible to clearly showcase product features from inside out and from all angles. Traditional photography allows customers to only see the material and color variations. However, with CGI, customers are able to get a 360 degree view of a product and this allows them to understand the product- features with better clarity.

    This creates an emotional connection between a product and the customers, which in turn makes customers feel more confident to purchase it. The use of CGI can generate a highly personalized shopping experience and this can go a long way to boost reputation as well as sales.

  • Use Augmented Reality (AR) to Enliven Your Products.

    Because of its functionality to combine CGI with real-life settings, customers do not need to visit physical stores for product trials. Global brands such as IKEA are already capitalizing on this technology to maximize sales.

    In order to use AR along with CGI, all you need to do is to build a mobile application that would support an AR view. Customers would browse through the online product gallery and after they select a few 3D models of products, then can place their chosen product models in their chosen setting with just a single swipe.

    If a customer does not like a certain product, he/she has the privilege of changing product parameters as per his/her preferences. Customers can also rotate digital models and check how a certain product will look like in diverse settings from all angles. AR produces a unique shopping experience and allows Ecommerce companies to improve sales and minimize returns and refunds.

  • Showcase Product Technicalities in a Detailed Way.

    The online marketplace is highly competitive and a simple visual demonstration of product features is not enough to promote sales. Customers are really interested to know about product qualities that make these products functional durable.

    This is the reason why businesses should practise adequate care so as to be able to showcase a product’s inner components and structures to allow prospective customers to make tension-free purchase. With 3D product visualization, it is now possible for businesses to properly highlight every element of product with greater precision and clarity.

    When you use CGI, you can cut an item into half while showcasing both its inner and outer sides. This allows customers to evaluate whether a certain product is right for them and this helps them make better decisions. Additionally, 3D graphics are less expensive than photo shoot sessions that are conducted in rented studios. Photo shoots consume a lot of time as well. So businesses should ideally hire a 3D visualization company that has expert 3D designers who can create high-quality models and renders.

  • Create a Big Impact using CG Product Catalogs.

    Retailers use product catalogs as a powerful marketing tool to impress their clients. Clients can browse through product catalogs to identify the items of their choice. Similarly, online retailers can use product renders to capture the attention of prospective buyers.

    Many online retailers go for product demonstrations in a real environment that features beautiful elements of interior décor. By opting for 3D product rendering, manufacturers and retailers can skip the idea of costly traditional photography and can hire a professional 3D rendering company to create digital product models that are photorealistic and that closely resemble the actual products.

    A catalog that features detailed and photorealistic product models is more likely to create a big impact on the buyers and can generate greater sales revenues. Interestingly, among the images used in IKEA’s catalog 75 percent are computer-generated.

  • Pair Up 3D Renders with 3D Animation to create an Immersive Effect.

    When you combine 3D CGI with 3D animation, you will be able to create an animated video that would artistically present your product in motion. In these videos, the 3D graphics are manipulated in creative ways so as to create stunning effects that would impress customers and create long-term memories.

    Flythrough animation can be used to showcase one model of an item while focusing from diverse angles and close-ups in order to allow customers to gain a closer view and to relate to the item at deeper levels. This type of presentations not only facilitates better product demonstrations, but they also encourage customers to stay in the website for a longer period of time and to watch other product videos as well.

The Basic Principles of Photorealistic Rendering

A 3D designer should have a thorough sense of product rendering strategies and should have a clear idea of what he/she is looking to create by applying rendering techniques. Otherwise, the results may fail to meet the expectations of clients or they may not be able to meet the overall marketing goals. Here are a few points that 3D renderers should take into account:

  • Appropriate Lights

    Use of the right lighting is a vital part of creating high-quality renders. This lighting has to be photorealistic and this is what determines the degree of photorealism. With the use of realistic lights, a photographed item is bestowed its textures and shapes.

    When lights of various types and sizes are used and when the renderer strikes the perfect balance between lights and shadows, a feel of real light gets produced and this is what gives an image its photorealistic appeal.

  • Appropriate Shader

    During the rendering process, the artist should have a holistic view of various aspects. The artist cannot create a realistic render just by working on a single element. It is quite difficult to choose an appropriate shader on account of diverse material representations.

    However, with proper strategies, it is possible to minimize shader related concerns. The use of the right shader would typically depend on the background settings and on how the lighting is used. Renderers find the glass to be one of most complex materials to be rendered.

  • The speed and quality balance

    Rendering consumes a huge amount of time and it is a commercial task in its core essence. Businesses should hire professional 3D artists who have thorough knowledge of various rendering techniques and technologies and can deliver outcomes while striking an appropriate balance between quality and speed.

  • Use of Appropriate Render Elements

    Render elements can add magical look and feel to an image. Among the various render elements are reflections and wirecolor which can make images look realistic. When a graphic designer has an in-depth idea about how the final products should look like, they can use render elements in an appropriate manner so as to create word-class photorealistic results.

    A 3D artist needs to have proper sense of photorealism so that he/she is able to create realistic and superior quality images of products that do not actually exist. Notably, an experienced artist can create high-quality raw renders if he/she is able to draw an achievable product image in his/her mind.

  • Use of the Right Rendering Tool

    The market offers various types of 3D rendering software that professionals and beginners can use for both commercial and practice projects. However, people should take time to make the right choice because the right software can help them speed up their work and deliver outstanding outcomes.

    The software that you choose should have adequate features that would allow you to utilize your creativity and artistry to an optimal level. We have listed the top 5 rendering software that you may consider experimenting with:

    1. Blender: Blender is a free and open-source 3D rendering program that supports a variety of functions including modeling, rigging, simulation, animation, motion tracking, etc. The Blender 2.8 version features a number of icons and tools that allow users to get started instantly and to even personalize their workspaces.

    2. 3DS Max: This software can be used optimally by professionals to create magical game environments and wonderful scenes for exceptional visualization. Using this software, you can integrate virtual reality experiences as well.

    3. Modo: it is popular for its powerful yet flexible tools allow beginners to explore its technical capabilities with ease and to learn every trick with proper care and attention. Modo provides a great platform for novice users to start their creative journey.

    4. Maya: Maya supports modeling, 3D animation, simulation, and rendering and it is specially noted for its integrated toolset. You can create characters, stunning environments, and motion graphics. You can even use this software to combine 3D visuals with virtual reality effects.

    5. KeyShot: This will help you create amazing graphics. This has a workflow that produces real-time results and with this, the time to create realistic images gets reduced. This software promotes an easy creation of scientifically-correct objects as well as presets. This software also supports high-end editing as well. With this, you can create highly-engaging product imagery that can be used in marketing campaigns.

  • Use of Actual Scales

    Renderers should understand the impact of scaling. They should make sure that they choose scales of the right size so that they can add create photorealism through an optimal combination of the best lighting and the best background settings.

Common Mistakes that Renderers should Avoid

Rendering of images is associated with some common mistakes that professionals should avoid. Experienced professionals are able to easily detect such blunders and rectify them properly. One such blunder is the use of excess amount of light that may overshadow some of the product’s features. The textures should complement the real-life environment so that the images remain consistent. There should be no additional lights facing the camera. Having a clear vision of the final outcome and solid knowledge of rendering techniques are crucial to developing outstanding outcomes

Ecommerce Businesses that can Use Product 3D Visualization

3D visualization is a key tool for modern businesses to launch highly interactive marketing campaigns. It is widely used by businesses across diverse industries to deliver immersive product commercials. Businesses operating in the Ecommerce landscape should take appropriate measures to make the most out of 3D visualization so as to be able to gain a strong online presence. Here are the top businesses in the Ecommerce domain, which can benefit from the use of 3D visuals:

  • Furniture
    Online retailers selling furniture should consider clubbing up 3D visualization with augmented reality and virtual reality to allow prospective furniture buyers to evaluate how a new furniture item would look in their actual home environments and how it would complement the look of the other furniture present.

  • Jewelry
    Jewelry images that are clicked in the traditional way need professional editing in order to highlight the intricate details. However, as mentioned earlier, traditional photography is a tedious process that demands investment too. So jewelry businesses should opt for 3D rendering to get detailed models developed.

  • Fashion Accessories
    Online retailers selling fashion accessories such as bags, hats, scarves, sunglasses, etc. can consider skipping costly and time-consuming photo shoots and instead opt for professional fashion accessories 3D rendering services. They can get accurate models of their products created in a very short span of time and in very low costs.

  • Cosmetics
    Cosmetics businesses can use three dimensional product models in their online stores. Such models will clearly depict the product packaging and can attract the attention of the buyers to a significant extent.

  • Automobiles
    Professional and experienced renderers can create stunning models of automobiles while being able to describe their textures, colors, and features with high level of clarity. Automobile manufacturers marketing their products online should therefore consider choosing 3D product modeling over conventional photography.

  • Electronic Goods Retailers
    Businesses selling specialized and a limited range of electronic gadgets may choose product modeling to create realistic and awe-inspiring product imagery.

  • Food
    Online businesses selling packaged food items may use product rendering to create detailed and realistic models of their products. They can even change the imagery in very less time whenever they decide to change their product packaging.

  • Apparel:
    Businesses selling apparel online may use apparel 3d rendering services to get their offerings showcased with high levels of clarity and precision.

Are you running an Ecommerce business and looking for ways to improve the appeal of your online platform? Then you should consider hiring the services of a professional 3D rendering service provider that can deliver you high-quality and photorealistic models of your products. We, at ThePro3DStudio, have a team of experienced modelers and renderers who can develop high-quality, accurate, and detailed product models, thereby allowing you to develop a strong product portfolio. Have a requirement? Do share your project requirements with us by accessing our Contact Us page. We are always ready to serve you.

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Anita Lorens   linkedin

Anita Lorens works as a Business Strategist at ThePro3Dstudio and she has been driving impactful and result-oriented marketing campaigns ever since she joined the company. With a solid background in business analytics, she starts with the numbers and then drives strategies accordingly. She is a highly-motivated digital marketer who is always in search of converting every obstacle into opportunities.