E-commerce businesses are experiencing significant competition to make their brand presence distinctive through high-quality visuals. Using attractive images is one of the major factors that help in influencing the client’s decision to make an online purchase. With its help, you can create appealing product pages for your e-commerce site that can bring more visitors. This whole process of creating appealing imagery to present the products is known as product visualization.
Production visualization, also known as product rendering, is usually carried out by leveraging the full potential of computer graphics and advanced visualization software. It helps to visually represent a physical product in the best form so that end-users get a clear idea of what they are going to purchase before investing. By creating photorealistic product renderings, you can also enhance the customer’s experience by enabling them to make customization, understand every detail, discover its capabilities, switch materials or colors, etc., ultimately leading to the product’s purchase.
So, without further ado, let’s dig deeper and see the types of business that use this technology and how it can help to improve online sales and profits.
Realistic portrayal of products in high resolution
Business to Business
In a B2B type of e-commerce, one company acts as a producer of goods and services, who sells it to another company. The other company, being a wholesaler, can advertise or market those products using 3D modeling, visualization, and animation to resell it to the customers.
Business to Consumer
Consumer to Business
C2B e-commerce allows individuals or entrepreneurs to market their products and services, thereby enabling companies to make a purchase. Here, they can either use the 3D product rendering technique or employ designers to enhance the product’s appeal for marketing purposes.
In the B2C eCommerce, the businesses directly sell their products or services to the end-users. They also leverage product rendering and other advanced technology to market their products for minimizing the customer’s decision-making process, thereby resulting in a sale.
How it can aid in boosting the sales of e-businesses?
Check out the below points to understand how product visualization when implemented with other technologies like 3D modeling, 3D animation, AR, VR, etc. can enhance visual interactivity for improving marketing and sales.
Easy Visualization of products with 3D prototypes
Earlier, you had to create props for providing your clients with a visual peek of what to expect from the products. Even building prop was a time-consuming, tough, and costly process. However, with CGI, the process of testing product designs and deploying them on the site has become easier and inexpensive. Potential prospects also get the advantage of viewing the products from different angles, which can influence their buying decision.
Realistic portraying of products in high resolution
With product 3d modeling and and rendering, you can create impeccable digital replicas of the physical products. Later, these 3D rendered images can be used for displaying products from different angles and perspectives. Different products like apparels, furniture, electronic items, automotive components, healthcare equipment, game props, kitchen items, fashion accessories, etc. can be projected in their best form to attract more prospects.
Adding seamless visual interactivity
With 3D product visualization, it is possible to implement any feature, as expected by the customers. The background can be modified with the insertion of newer elements, lighting exposure can be altered, color, shape, or texture can also be changed. The same product can be presented in various forms and styles with 360-degree views, which enhances its interactive quotient. Therefore, making a conscious decision becomes easier on the part of prospects.
Building a repository of 3D rendered images
Once your leads are accustomed to seeing the current set of images, you can add the ‘wow factor’ to your site by replacing it with newer pictures from your repository. If you are planning to launch a new product line or add more innovative features to an existing collection, you can get the same visualized with prospective 3D models. Having a large collection of images can help you to retain the interest of leads in your product campaigns as well as in your future project plans.
Responding quickly to market trends
The e-commerce business frequently experiences stiff competition. Thus, to retain the customer’s loyalty for your brand, you need to quickly adapt to the latest trends with 3D product rendering First, use it to develop futuristic product designs that can cope up with the market changes. Second, you can get the existing models re-done by adding newer elements to amplify its appeal. It will help you to live up to the trends that can drive more leads.
Validating new product designs
3d product visualization can also help to test out new 3D designs. Before manufacturing the product, you can easily gauge the quantum of popularity it is gaining in the market. You can start by posting the 3D images on all popular social media platforms. If the response is warm, you may proceed with the production. Else, you may drop the idea and work on another model. In this way, the capital can be saved and can be utilized for more innovative options.
Gaining the attention of new generation
To inspire the new generation to invest in your product, you just need to offer them a unique and personalized shopping experience. 3D models and renders can facilitate easy decision making as they can visualize the compatibility with their needs from different angles. The customizable options developed through computer graphics are also an added advantage. Also, try launching a mobile version of your site to make it accessible for multiple users.
With product visualization, you can finally bring more traffic, influence potential customers, trigger exponential sales, and compel them to revisit your e-commerce site. Also, the 3D rendered models can provide better insight into the product’s final look and functionality, thereby enabling you to analyze and improve the performance. Thus, by understanding its basics and with effective utilization, you can stay updated with the upcoming trends and reap rich benefits for your company.