The modern technology has witnessed quite a few revolutions in the industry, 3D product rendering being one of them. It is becoming an instant favorite among interior designers, architects, furniture companies, manufacturers, fabricators and many more as it helps in providing photorealistic product models. 3D product rendering enhances the product image in an exceptional way with the help of various software tools like 3Ds Max or Vray.

Along with the creativity of the 3D artists, this service avails absolutely stunning and high-quality outputs. No wonder, furniture companies are lining up for 3D product visualization companies to market their products in an innovative and more effective manner.

With 3D product rendering, furniture images acquire an interesting and appealing look which is much better than the artistic photos. Here is the list of top 6 provisions that furniture companies can enjoy from 3D product rendering services for their items.

  • Various kinds of Promotional Images - To add an edgy look to the product catalogs, it is highly necessary to use 3D visualization images. The images captured from different views will enable the customers to have a closer look at the furniture and display its accurate shape, size, and other features.

    The promotional images of the furniture can vary depending upon the requirement of the furniture companies. Be it isolated, lifestyle, or propped, the images will have a three-dimensional effect which complements the overall background and design.

  • Display of Customized Products - Earlier it would have been difficult to showcase every minute detailing of the furniture - sliding drawers, inner part of a cabinet, the shelves of a closed cupboard or simply the interiors of an oven. But now with photorealistic rendering, customers can have a perfect view of their desired items. 3D visualization brings a realistic and customized touch to furniture.
  • Affordable and Quick - As surprising as it sounds, this type of rendering is highly reasonable and can be availed by the furniture companies easily. Be it a new promo campaign or a model photoshoot, 3D visualization can be achieved quickly and at a cheaper rate than the artistic photo sessions. There are several professional 3D studios with experienced professionals who can promptly work on the three-dimensional images and deliver them in time.
  • Situational Marketing - It has often been noticed that for the same models, different marketing materials are required for different settings like Christmas, Thanksgiving, etc. and it is quite a hassle for furniture companies. With normal photography, a huge amount of décor is required for the product model.

    This not only involves high cost but also wastes a lot of time and effort as you are going to use the decorations only once. On the other hand, using 3D visualization services involve no such inconveniences. It can effortlessly provide an assorted range of décor for the models. The 3D product rendering also enables to update the décor items on the furniture models, depending on the occasion, thereby reducing the cost, time and effort seamlessly.

  • More number of 3D Images Compared to normal photography, product design rendering comes with a flexible range of services, including bulk 3D images taken from different angles at a faster rate.
  • Showcase special features of the furniture –There is a fine line of distinction between normal photography and 3D visualization. With the help of photorealistic product rendering, furniture equipment gets an impressive touch which is not possible with normal photography.

    The high-quality 3D tools enhance the products while a typical professional 3d artist lends a creative touch by working on the texture, sculpting, painting, setting the tone of the light, adding the necessary background changes and boosting the transparency level etc., thus making the product look even more appealing and tweaking the setting. The 3D visualization creates a surreal look for the model which will boost up the marketing of the products of the furniture company. The special attributes of the furniture equipment are also showcased effortlessly by 3d product visualization services.

Best Sites to Download Free 3D Furniture Models

The below list contains the best websites that offer 3D furniture models free to download. Check out each one of them and find the one suiting your needs.

  1. TurboSquid

    The site offers furniture 3D models of different types, such as desk, seating, cabinet, table, dresser, bed, shelving, and many more. The website allows you to sort your best match through different options like price, quality, format, poly count, etc.

  2. CGTrader

    This repository contains more than 12,000 3D models of furniture that are available for free download. Here, you will find models in a variety of textures and styles. Also, you can try using filters to find the 3D models in animated, rigged, low poly, or any other form.


    The repository contains 1300+ free 3D furniture models. Furthermore, the site divides the models into different subcategories to make it easy to search for users. The subcategory mainly includes a chair, table, bed, desk, sofa, lamp, office furniture, interior furniture, etc.

With the help of 3d furniture visualization services, companies can easily get supreme quality photorealistic 3d furniture modeling and rendering with great details which would appeal to the audience in no time. 3D images can be updated in real-time at a fraction of the cost than the traditional photography.

Companies can benefit immensely from during their marketing campaigns and promotional shoots of product models for the furniture stores. The outstanding product rendering increases the business sales by ensuring the high-quality pictures and portrays an edgy look which is often not noticed in normal photography.

How Furniture companies utilize 3D Product Rendering to Boost Business Growth

3D rendering is considered to be the most effective way to boost your business effectively. But how? Let’s look into the facts in detail.

  1. Usage of 3D models

    3D models are now considered one of the most crucial elements of your marketing efforts. In contrast to the traditional method of marketing, 3D models help you in convincing the prospects easily and boost your growth in no time.

    In the furniture industry, a 3D model can be used to develop the furniture and these rendered images can be sold even before the furniture is physically built. That’s the logic though!

  2. Designing concepts

    Design is always a very complicated process for everything and hence involves a lot of time. 3D product modeling services help you gauge the process wherein instead of revisiting the first step for every update, you can constantly make changes in the photorealistic rendering so that complexities can be avoided.

  3. Reduce your time for prototyping

    Prototyping is a crucial process and is important throughout. A 3D model gives you the rendered furniture and you can check if it goes well with the surroundings. So, you don’t need to spend much of your time on prototyping if you are already up for 3D furniture rendering which makes the process much easier.

    Go inline with the branding guidelines

    Every marketing effort that is put forth will rely on the branding guidelines that matter for every brand. The consistency of this adherence can be managed throughout the 3D rendering process where you line up products and renders one by one that matches well with the brand.

  4. Enhance your e-commerce business

    If you are running an eCommerce business for furniture, then no words can explain the significance of 3D furniture rendering for you. It helps you with the best ways to display your 3D office furniture designs, residential 3d furniture designs in a precise and eye-catchy manner that urges the user to know more about it.

Doesn’t this sound good to you?

(The list just goes. We have more coming up in this blog, Stay tuned! )

Frequently Asked Questions

The pricing of 3D furniture modeling is majorly dependent on a few factors like

  • The complexity of the model
  • The background used
  • The number of viewing angles
  • The number of iterations

3D Furniture renderings are effective ways of getting right into business as you do not need to spend too much on your marketing as you would otherwise do with traditional methods like photoshoots and others.

Yes, of course! Your complexity of the furniture is not a problem when it comes to 3D rendering which helps you get the most possible ways to visualize the product. Plenty of options are available in the 3D product rendering studio to deal with the complexities of the products and we can surely apply the best-practice methods to get you the final 3D furniture model with ease.

Ready for your Furniture Rendering?

Hire us and avail the best outputs.

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Anita Lorens   linkedin

Anita Lorens works as a Business Strategist at ThePro3Dstudio and she has been driving impactful and result-oriented marketing campaigns ever since she joined the company. With a solid background in business analytics, she starts with the numbers and then drives strategies accordingly. She is a highly-motivated digital marketer who is always in search of converting every obstacle into opportunities.