Product promotions in several industries are being greatly transformed after the advent of the 3D technology. Just like architecture, gaming, interior design, and scientific fields, the fashion industry is also reaping the benefits of 3D technologies and taking their product promotions to the next level. Apparel designers and garment marketers are making an optimal utilization of 3D modeling techniques to create realistic 3D blueprints of their fashion vision. Interestingly, the apparel 3D modeling technology has enabled the printing of clothing. It was in 2011 that Iris van Herpen, a Dutch designer, launched 3D printed garments on the runway. Karl Lagerfeld, Chanel’s ex-creative director, has also created gowns, dresses, and shoes using the 3D printing technology. What is more interesting to note is that designers do not benefit only from 3D printing, but from several other features of 3D technologies. There are several ways by which 3D product modeling service can boost the appeal of a clothing brand and contribute to its success.
There are five typical ways 3D product modeling impacts the fashion industry, popularizing brands and making them run profitable and impactful product promotions. If you are an apparel designer or an apparel marketing executive, here are the reasons why you may consider investing in 3D product modeling:
With 3D product modeling, you can sell clothes before you actually manufacture them.
You can actually sell a particular design before even you give it a physical form using clothes 3D modeling. In 2018, Carlings, a Scandinavian retailer introduced Neo-Ex, its first assortment of digital clothes. The collection included 19 pieces of clothing with a limited production run. The store used digital fashion visualizations by using shoppers’ photos so as to generate a feel as though people were really using the apparel. You would be surprised to know that the retailer was able to sell the entire collection within a week by leveraging multiple influencer-channels. Another factor that makes apparel 3D modeling “cool” is its eco-friendly appeal. Research indicates that the fashion industry emits more carbon than what is emitted by the air and sea travels in a year. Using 3D modeling, fashion designers can gauge the demand for their products and manufacture the exact number of clothing products, thereby reducing carbon footprint and preventing excess utilization of energy.
Digital outfits allow shoppers to understand if they are the right choice for them.
Customers often fail to manage time to visit brick-and-mortar stores to try on apparel. With apparel 3D modeling, prospective buyers are able to judge whether a certain clothing product would be suitable for them from the comfort of their homes. The 3D modeling technology has been combined with Augmented Reality apps to allow customers to virtually experiment with shoes, clothes, and accessories. All that shoppers need to do is to upload their photos or videos in the app and then they can try out different apparel virtually and make choices accordingly. We have also witnessed the introduction of the Interactive Mirror, a device that is a powerful amalgamation of augmented reality and RFID. Widely accepted by customers across the globe, the Interactive Mirror has proven to be a successful replacement for trial rooms. With the Interactive Mirror, customers can skip the process of trying on clothes physically. The Interactive Mirror works by scanning the customer’s body image as well as the images of their selected clothes and then it shows to the customers how they would appear in their selected clothing. This technology does not only allow customers to skip the hassles of visiting brick-and-mortar stores to try out products, but they also help them to make prompt purchase decisions.
3D technologies allow customers to personalize their apparel designs as per their likings.
Apparel 3D modeling promotes design customization by allowing prospective customers to tailor the designs of their chosen garments in their own unique ways. With research indicating that 75 percent of consumers want brands to approach them with personalized offers, messages, and experiences and with 94 percent of businesses confirming that personalization is the most effective strategy to create a loyal customer base, the application of 3D technologies in apparel designing and marketing is definitely a modern step for today’s businesses to create a deeper impact on their prospects. 3D product modeling allows customers to create their own styles and personalize their outfits. The 3D product configurator is one such tool that allows customers to create apparel designs on their own through a combination of numbers, colors, names, or any other emblems that they wish to apply in their chosen attire. When the users complete their personalization work on their clothing, they can download the finalized design and place an order finally.
3D technologies allow for the creation of real outfits through 3D printers.
3D models of clothes and fashion accessories can be accurately converted into their physical forms by using a 3D printer. Even though the use of 3D printing technologies is quite limited in the fashion industry and 3D-printed garments are found mainly on runways and not in the retail outlets, the 3D printing technology bears a huge potential for growth in times to come. This is a constantly evolving technology that is being used by several fashion designers at present. Renowned designer Dani Peleg made use of apparel 3D modeling and printing to produce her collections called “Liberty Leading the People” and the “Birth of Venus”. Like Peleg, other fashion designers also believe that 3D printing has a long way to go and that we would soon see it as a mainstream technology to produce garments.
3D-Enabled Virtual Reality Solutions allow people to attend fashion shows from any location.
The use of virtual reality has not yet gained a strong momentum in the present-day fashion industry. However, it does have a huge potential for growth and widespread adoption given the fact that leading brands are using virtual reality to deliver unique fashion experience to their customers. Tommy Hilfiger, Balenciaga, Rebecca Minkoff, and other leading brands have used VR headsets to allow their clients to enjoy the experience of attending fashion shows virtually. By using this VR device, fashion designers would be able to allow their clients to view their exhibits from any location across the world. Interestingly, designer Minkoff makes use of the VR technology to examine product variations and the efficacy of store designs. Designers can check their customers’ response on their latest creations by allowing them to view the digital designs and this way, they can decide which designs they should be bringing into reality and save a lot of money that they would otherwise spend on product or store redesigning.
3D-VR technologies can create unique customer experiences by engaging customers at a deeper level. These technologies facilitate the creation of simulated environments that promote customer interactions. This is how designers can take shoppers to locations where shoppers can try out items and experience the joy of real shopping in a virtual world. Isn’t it a really cool idea to be able to try on a virtual gown and find yourself in a luxurious castle or to sport a gorgeous swimsuit while seeing yourself on the Miami beach?
Apparel 3D modeling is definitely a futuristic idea in the fashion world. This would allow designers to gauge customer response and to sell their concepts even before they bring their products into the market. They can even launch new apparel using 3D printers and allow customers to get a glimpse of the latest creations through VR headsets.
Are you a fashion designer who’s looking to tap the potential of 3D-VR technologies or are you an entrepreneur who’s running Ecommerce websites and looking to create a deep impact on your target customers? We, at ThePro3DStudio, have a team of 3D product rendering experts and VR specialists who work collaboratively to create stunning computer generated imagery for fashion clothing and accessories. Get in touch with us and share your project details. We would be happy to render world-class support.