3D house rendering can bring important differences in your real estate project by boosting visibility and increasing the effectiveness of your marketing campaigns. Interior rendering and exterior rendering can benefit real estate stakeholders such as real estate agents, architects, real estate businesses, and homeowners with perfect visualization and presentation support.

The house rendering process leads to the creation of photorealistic images that highlight the key architectural design features. In this article, we have highlighted the benefits of 3D house design services and have described how architectural visualization can bring real value for different real estate entities.

Benefits of Home Rendering Before Construction

3D house rendering provides several benefits. They promote better presentations, thereby facilitating better collaboration and communication. Prospective homeowners can see 3D architectural renders to check if a property would meet their lifestyle needs.

Realtors can use 3D renders as an effective marketing tool. In simple terms, 3D renders deliver visual communication support, making 2D plans come to life. With 3D house designs, it is possible to demonstrate the space, size, and proportions of your project in a precise manner.

House rendering allows real estate developers to skip the idea of creating a model home, which entails heavy investments. This leads to significant savings in terms of money, effort, and time.

The Stages of Home Rendering

Home rendering consists of three stages namely:

  • First Stage

    First Stage

    A skeleton is created using a 2D plan. Professionals delivering 3D rendering services should share an initial draft so as to allow clients to advise them on the camera angle.

  • Second Stage

    Second Stage

    In this stage, colors, textures, and material finishes are added to enliven images. Architects can send these drawings to their clients for design approval.

  • Third Stage

    Third Stage

    This is the final phase of the rendering process. During this stage, clients receive the finalized digital 3D imagery.

Factors Influencing the Cost of 3D House Rendering

Several factors influence the cost of 3D rendering. The cost would typically increase with the detailing and the complexity of design. Photorealistic renders are costlier than low-quality imagery and deliverables received within a shorter timeframe would entail lower costs.

Let us discuss about these factors, one by one.

Technical Factors

  1. Styling Based on Aesthetics

    3D renders need to accurately reflect a project’s design. The design’s actual style should get reflected in the render. This may prove to be a really time consuming and strenuous process. The clients’ budgets and deadlines might impact the actual project representation and this, in turn, may affect the project cost.

  2. Project Scale and Size

    Project scale and size determine the costs of 3D exterior design services. Different projects involve unique considerations. The timeline for project completion varies from project to project. For example, it will take lesser time to create a 3D render of a cottage compared to what it would take to create the render of a skyscraper.

  3. Background

    Renders with more realistic and detailed backgrounds tend to be costlier than renders having simpler backgrounds. Environments are of three types:

    a. Photo


    Photos can be used to incorporate the feel of surroundings. Photos can be used to present before-after effects. Photos of actual sites can be used along with the 3D renders of a building for a primary presentation that would give an initial idea of the context.

    b. Ghost Buildings

    Ghost Buildings

    These are low ploy renders, which can be developed faster. It promotes a simpler context of a project.

    c. Rendering of Photorealistic Environments

    Rendering of Photorealistic Environments

    High-end projects demand the photorealistic rendering of environments for sophisticated presentations. Photorealistic renderings provide a life-like presentation of a project and this feel of reality leads to faster sales.

    Photorealistic rendering gives realtors a competitive edge over others and makes presentations more effective. This adds to the cost of exterior 3D rendering. Clients’ budgets and the 3D artist’s skill determine the environment of a 3D render. Architects decide on the choice of the environment and addition of particular details may add on to the cost. Tighter deadlines may again boost the project costs.

  4. Effective Perspectives

    The perspective from which the render is created does have an impact on the cost. An effective presentation consists of captivating frames and impactful perspectives. Creating the 3D render of a skyscraper means allowing stakeholders to get an idea of the scale. Creation of 3D renders of the structure, the environment, and different views demands skill, effort, and preciseness.

    This precision is what raises the cost of 3D rendering. With 3D renders, it is possible to interpret the technicalities of design in a very simpler way so as to allow clients to gain a clear understanding of project details. 3D artists need to highlight minutest of details such as small plants as well as larger aspects such as the sky. The need to include perspectives further boost the costs.

  5. Post-Production

    This is the stage when finishing touches are added so as to highlight the finer aspects and to make the design appear more realistic and organic. In every project, a different degree of detailing is required and this may have varied impacts on the cost.

Non-Technical Factors:

  1. Skill & Manpower

    3D rendering services involve a high degree of effort and demands considerable investment in time. This, in turn, adds to the project cost. However, this is a win-win situation because a skilled 3D artist would ensure faster project execution.

  2. Technical Infrastructure & Software

    The setup cost typically increases with the deployment of software and technical infrastructure. This would demand the use of multiple plugin-licensing and mainframe systems.

Related Article :An in-depth 3D Rendering Pricing Guide

How long does it take for 3D renders to get produced?

This would depend on project complexity. Businesses may expect to receive the first draft within a span of 5-7 days. Based on demand, however, this timeline can be reduced and this would involve bigger costs.

Why should you consider outsourcing your 3D visualization requirements to a service provider?

You should ideally outsource 3D architectural visualization to a reputed company delivering 3D rendering services including architectural visualization services. Such companies employ experienced 3D artists who can deliver dedicated support, thereby helping in the fast and efficient accomplishment of project objectives. These companies offer customized packages and reasonable rates, allowing real estate stakeholders to get higher returns on their investments.

As designing is the forte of an architect, the 3D rendering is the forte of a 3D rendering artist. The technical expertise that comes with executing various such 3D renderings the prime reason you must consider outsourcing your 3D House Design Services.

We at ThePro3DStudio, try to deliver the best-suited project, customized to your specific requirement, budget and time. Connect with us today for high-quality 3D Exterior Renderings. Connect with Us Here! We are excited to hear from you.

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Sushmita Roy   linkedin   instagram   twitter

A seasoned 3D professional with a creative focused, and a knack for diverse 3D designs, software and the technology. She's associated with ThePro3DStudio for long enough to prove her mettle and make every 3D projects successful. When she’s not busy working for a new project, she shares valuable insights from her own experience.