How To Use Office Furniture Renderings for Visual Marketing Purposes

Updated on: May 17, 2023

3D Product Design

7 minute read

Tips on office furniture rendering
Office furniture rendering tips

Furniture rendering is a classic strategy for sellers to reach potential buyers. Given the considerably low attention span, it is a challenge for these sellers in this competitive market to grab the attention and convince the prospects.

Different office types demand different interior and furniture outlooks. You can always hire a professional photographer, rent furniture items, have an elaborate photo shoot, and edit them. But don't you think it will be too time-consuming and heavy on the pockets?

In this article, we have jotted down the most important and useful pointers to help you understand the full use of office furniture rendering for visual marketing purposes.

Benefits of Rendering Office Furniture

Now let's see why office furniture rendering is chosen over traditional photography and what are the benefits of it at large.

  • Adds Flexibility to the Process of Marketing

    Marketing flexibility with 3D renderings
    Flexibility for Marketing

    One of the main reasons why office furniture rendering opts as the best way is because it adds flexibility to the marketing process and enhances your marketing strategies simultaneously. It lets furniture marketers get a chance to be more flexible with their promotional campaigns.

    Digital catalogs with 3D images of furniture let you correct and introduce new ideas quickly and easily. To be at par with the ever-changing office outlooks, 3D models can be altered anytime or as and when required based on preferences. If a seller plans on modifying any part of a furniture item and presenting it to his prospect, he can do it without going through major changes or charges.

  • Showcases Product From Different Angles

    Furniture showcase from different angles
    Different Views of a Product

    Unlike traditional photography, office furniture rendering showcases the product from different angles, giving complete quality and specifications information. This helps the customers get informative and enriched content with which they can make quick buying choices.

    Modern marketing strategy involves storytelling. With custom furniture rendering, furniture marketers can display their products from all possible angles, as 3D-rendered furniture are much more detailed and informative than photos. As office furniture should be sturdy and visually appealing at the same time, materials to be focused get additional reflections and lighting to showcase the textures.

  • Helps in Presenting a Variety of Products

    3D rendering helps in showcasing the furniture variations
    Multiple Products Showcase

    Office furniture is bought in large quantities. Whether a corporate office space or a private co-working space, buyers always look for something that complements the interior. So their search never ends! Furniture rendering lets the sellers showcase the diversity of their collections, giving the buyers a wide range of options to choose from.

    It even retains the client base as the buyers won't have to go for site-hopping to buy a furniture item. The prospects get to see color and material variations along with shape variations. This process is very effective if you want to crack big furniture deals with clients who want to spend huge behind their office spaces. A single product presented with different scenes will convince them to purchase immediately.

  • Multiple Content Formats Are Offered

    Furniture design can be  presented in multiple 3D formats
    Multiple Content Format

    Animations and still images are perfect for online ads and social media. Using furniture 3D rendering, you can open the gateway of multiple content formats by giving the clients rich and intriguing visual content like 360-degree views, VR, and AR formats. This won't burn a hole in your pocket and will allow you to engage in other business-growing activities.

    Content creation for advertising channels is usually a painful task. Traditional techniques need high-end photographers, furniture stagers, rented furniture, photo editors, and a separate team for promoting a single project. Hiring a well-established 3D furniture rendering company will give you a variety of content formats and let you enjoy noteworthy sales all year round!

    How to Use 3D Renderings to Create Top-Notch Visual Promo Content

    In the case of office furniture, many designs are needed. Brand marketers have to showcase all their products in different variations. This will not be possible with traditional photography as it will be time consuming and costly.

    Therefore, office furniture rendering is a digital solution where creativity plays an important role. Artists should have creative ideas that can sell a lifestyle and not just furniture. Now let us know how to make office furniture render eye-catching and effective. Here are the best tips which can make your content attractive.

    1. Experiment with Multiple Rooms & Locations

      Using different locations to place furniture
      Use eye-catching room sets

      When it comes to the presentation of an office furniture make sure you render designs in such a way that your office furniture can fit any commercial location be it a big space or small. It is important for a business to showcase their furniture that is suitable for all types of locations and hence creating designs in such a way can be a win-win for your market strategy.

    2. Focus on the Demonstration of All Sorts of Furniture

      Demonstration of All Sorts of Furniture
      Demonstration of All Sorts of Furniture

      Using 3D furniture rendering, it is important for an artist to create designs of all sorts. It is very handy for them to create various formats as they can create multiple designs using a single 3D model. And this method can help you in demonstrating all sorts of furniture you have in your portfolio and thus increases your chances of getting more buyers to your listing.

    3. White Background Photos are a Must

      White background furniture images are important
      Use white background images

      The times we live in are of online business and for that one must be ready with the white background photos clicked from different angles that are to be used on both catalogs and e-commerce listings. Thus it is important to have a handful of product pictures that are clicked professionally on a white background so that your product looks clear and hard-hitting.

      Also, these images are easy to render and the results are very attractive that can attract even the most cautious buyers in a matter of seconds.

      Useful Article : How white backgrounds impact consumer behaviour?

    4. Interactive 360-degree Furniture Design

      Showcase furniture in 360 degree format
      360-degree view

      3D rendering helps in creating a 360 view of the product hence it is considered as the most useful tool when it comes to creating top-notch visual promo content. Users can get an actual shopping experience as they can rotate and inspect the furniture even without visiting the actual store, customers can evaluate the furniture sitting right on their couch and can make the buying decision.

      This is the reason why 360 product view is an ideal addition to listings, catalogs and marketing.

      Useful Article : Top Benefits of 360 Degree Models for Your Online Furniture Business

    5. Virtual Demonstration of Each Design

      Virtual demonstration of more design options
      Virtual demonstration of more design options

      From a single 3D model, expert artists can create as many design options as possible. Using different advanced 3D furniture design software, any furniture part can be replaced and transformed. The texture and color of the upholstery can also be changed with furniture rendering

    Major Takeaways

    1. Custom furniture rendering is pocket-friendly and has a quick turnaround time.
    2. This process is a lot more efficient as compared with traditional furniture photography.
    3. Furniture products can be showcased from different angles and viewpoints.
    4. The process eases up sales through enticing visual content.
    5. Highlights the product's best features along with other important features like material, texture, etc.
    6. Offers probability to be more flexible with their promotional campaigns.


    This is how office furniture rendering can create top-notch visual promotional content. A renowned office furniture 3D design company can help you create eye-catching images.

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    Sushmita Roy

    A seasoned 3D professional with a creative focused, and a knack for diverse 3D designs, software and the technology. She's associated with ThePro3DStudio for long enough to prove her mettle and make every 3D projects successful. When she’s not busy working for a new project, she shares valuable insights from her own experience.